What Types of Businesses Are Eligible for Google Local Services Ads (LSAs)?

If you're a local business owner wondering whether Google Local Services Ads (LSAs) are right for you, you're in the right place.

At Attract Digital Marketing, we specialize in helping service-based businesses get more leads using smart, cost-effective strategies. One of the most powerful tools in your digital toolbox? You guessed it—Google Local Services Ads.

But here's the big question: Is your business eligible for LSAs?
Let’s break it all down.

What Are Google Local Services Ads?

Google LSAs are a lead-based ad format that puts your business at the very top of Google Search—above standard Google Ads. These ads are perfect for local businesses who want calls and messages directly from potential customers without paying for clicks.

Instead of paying per click like in Google Ads, you pay per lead, making it a great option for service providers who want to drive real, qualified interest.

Full List of Business Types Eligible for LSAs (U.S.)

Google LSAs have expanded across industries—from plumbers to lawyers, vets to tutors. Here’s the complete list, organized by category:

Home Services (Google Guaranteed)

  • Appliance Repair

  • Carpet Cleaning

  • Electricians

  • Fencing

  • Flooring

  • Foundations

  • Garage Door Services

  • General Contractors

  • Handyman Services

  • Home Insulation

  • HVAC (Heating & Cooling)

  • Junk Removal

  • Landscaping & Lawn Care

  • Locksmiths

  • Movers

  • Painters

  • Pest Control

  • Plumbers

  • Pool Cleaning / Maintenance

  • Roofing

  • Sewage & Septic

  • Siding Installation

  • Solar Energy

  • Snow Removal

  • Tree Services

  • Water Damage Restoration

  • Window Cleaning & Repair

Professional Services (Google Screened)

  • Bankruptcy Lawyers

  • Business & Contract Lawyers

  • Criminal & DUI Lawyers

  • Estate Planning

  • Family & Divorce Lawyers

  • Immigration Attorneys

  • IP & Trademark Lawyers

  • Labor & Employment Law

  • Litigation Services

  • Malpractice & Injury Attorneys

  • Real Estate Agents & Lawyers

  • Tax Advisors / Accountants

  • Traffic Lawyers

  • Financial Planners

Health & Medical (License Verified)

  • Acupuncturists

  • Allergists

  • Chiropractors

  • Dentists & Orthodontists

  • Dermatologists

  • Dietitians

  • Eye Doctors (Optometrists/Ophthalmologists)

  • Physical Therapists

  • Podiatrists

  • Primary Care Providers

  • Plastic Surgeons

Education & Learning

  • Beauty Schools

  • Dance Instructors

  • Driving Schools

  • First Aid & CPR Training

  • Language Instructors

  • Massage Schools

  • Preschools

  • Private Tutors

Child & People Care

  • Child Care Providers

  • Funeral Homes

Pet Services

  • Animal Shelters / Rescues

  • Pet Boarding & Daycare

  • Pet Grooming

  • Pet Training

  • Veterinary Services

Health & Wellness

  • Personal Trainers

  • Weight Loss Coaches

  • Yoga Studios

Beauty & Body

  • Barber Shops

  • Hair Salons

  • Hair Removal Services

  • Nail Salons

  • Piercing Studios

Automotive Services

  • Auto Body Shops

  • Auto Repair

  • Car Wash & Detailing

  • Tire Shops

  • Towing Services

Miscellaneous Services

  • Storage Facilities

How to Know If You’re Eligible

Eligibility can vary by location and business category. Google may require:

  • Proof of business license

  • Background checks (especially for home services)

  • Insurance verification

  • Google reviews and ratings

Why Work With a Google Ads Agency?

At Attract Digital Marketing, we help you:

  • Determine your LSA eligibility

  • Get verified (fast!)

  • Set up and manage your Local Services Ads

  • Track and optimize your cost-per-lead

  • Align LSAs with your broader Google Ads strategy

Whether you're new to LSAs or ready to scale, we’ll help you drive real leads, not just clicks.

Ready to Get Started?

Want to know if your business qualifies for Google LSAs?
Let’s find out—no pressure, no pitch. Just helpful insights.

📅 Book Your Free Call Consultation
📧 Or email us at hello@attractdigitalmarketing.com

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Determining Your Google Ads Budget